Thursday, June 12, 2008

The Atlantan Brides Magazine

Today I am very excited to feature The Atlantan Brides magazine. Celeste Couvillon the Associate Publisher of The Atlantan Brides has been gracious enough to give us an in depth look at the magazine.
Lemiga: Tell us a little about the magazine and what types of features readers will find?

The Atlantan Brides: Above all, our mission is to be the comprehensive resource for discerning brides who want and expect nothing less than the best in preparation for their big day. This is accomplished both by the caliber of designers, vendors and professionals we feature in on the pages of our magazine, as well as by our content, which showcases the best the luxury bridal market has to offer, both locally and nationally. Produced by editor-in-chief Elizabeth Ralls, readers will find the same localized, luxury content, glossy format, unsurpassed quality and high-caliber advertisers in The Atlantan Brides which they find in The Atlantan on a monthly basis.
Included in our “Wed Dossier”, readers will find information on: Bridal Beauty products, Honeymoon Hotspots, Gilded Grooms’ Gifts, Global Proposals, Day-of Jewelry, and more. Also in our latest magazine, readers will find glam gowns fresh from Spring fashion week in New York, Atlanta’s hottest new ballrooms to roll out the red carpet for brides, and the latest wedding trends (straight from the mouths of our experts), from signature martinis and rosette-covered pumps to monogrammed veils and runway-style bridal portraits.
Lemiga: How is The Atlantan Brides magazine different from other wedding magazines on the market?

The Atlantan Brides: A few things set our magazine apart from our competitors:

• First and foremost, our readers and advertisers alike are drawn in by our glossy, over sized format and the quality of our paper stock, both of which clearly stick out against our cost-cutting competitors

• A focus on high-fashion. Whether it’s the latest trends from New York’s most recent bridal fashion week, the newest lines of bridal baubles, couture accessories for the day-of (or any special occasion), we pride ourselves on featuring of-the-moment, must-have looks to inspire each and every style of bride
The number of weddings we feature. The magazine has three different ways to showcase weddings — through two-page features, one-page scenes and the multi-shot Hitched section — allows us to feature more than 30 Atlanta couples each issue.

• Our content focuses on creating, designing and buying the very best for brides’ special day, in every category covered. You will never find any articles instructing brides on how to cut corners — in any area. The word “budget” has been eliminated from our vocabulary.

A Calendar of Events section detailing bridal, bridesmaid and mother-of-the-bride trunk shows spanning a six-month period.
Lemiga: Where can you find The Atlantan Brides magazine?

The Atlantan Brides: Direct Mail - Over 5,000 copies of The Atlantan Brides are mailed to Atlanta’s most discerning women. Controlled Circulation - Distributed to luxury venues, bridal boutiques, high-end retailers, jewelers and wedding professionals throughout metro Atlanta. Newsstand - The Atlantan Brides can be purchased at 39 bookstores across metro Atlanta, select Target retail locations and Publix grocery stores
Lemiga: Do you sponsor wedding related events throughout the year?

The Atlantan Brides: The Atlantan Brides sponsors and is involved in many high-caliber bridal events throughout the year. The marketing staff ensures that the magazine is involved in the right events in efforts to reach the city’s most impressive vendors and discerning brides. Our two marquee bridal events for 2008 are: “An Evening of Bridal Luxury” which was hosted on April 13th at Mason Murer Fine Art and “I Will to I Do” which will be hosted on September 7th at King Plow Art Center. Please see our slideshow from our Spring event:
http://lacourphoto.com/slideshows/?f=atlantan-brides
Lemiga: Any advice for the Bride trying to figure out where to start with planning the wedding?

The Atlantan Brides: Remember that there are no bad ideas — only bad implementations of them. When you meet with stationers, floral designers, photographers, planners, dress designers, let them know what you’re excited about, and where you’re gleaning your inspirations from, whether it’s photographs, tear sheets, sketches or a book. Otherwise, settling on a concept that both parties are unsure of can be extremely stressful and fail to meet expectations.

That being said, brides often get overwhelmed by thinking they have to have a theme or “colors.” Some advice I learned from L.A. wedding planner extraordinaire Susie Coelho (which brides will see in our June issue) is not limit yourself to bridal magazines — home and garden and décor magazines can help to broaden your inspirations, and think big picture.
Thanks Celeste for taking time out of your busy day to give us an in depth look at your beautiful magazine!

I am extremely excited that The Atlantan Brides is the official media sponsor of my
Open House Soiree at The Solarium on August 24th. They are also sponsoring a fabulous giveaway at the open house which one lucky guest will win - the Indulgence Package: get pampered with a $200 gift certificate to Blue MedSpa and feast with a $200 gift certificate at Chima Brazilian Steakhouse.

1 comment:

Atlanta Wedding Photographer said...

great article on the the mag. Celeste is so great and she is spot on about the niche of the mag and her advice to brides. Brides need to be up front of what their expectations are so that the vendors will know if they are a good fit.

Thank you again for the write up and I am linking to this article.